Facebook Ads Training

Start Date

21/01/2021 12:00 am


In 3 x parts October 12th, 19th & 26th 10.00am-12.00pm each day


Zoom Online




Running Facebook Ads for small businesses is an amazing and affordable way to get into the newsfeed of thousands of potential customers. You can lazer-target people based on their location, age, gender, marital status and interests i.e. if they are interested in the product or service you offer. This course will equip you with the knowledge and skills to transform your business marketing using social media.

Requirements: You must have a personal profile account on Facebook and a Facebook Business Page. It would be a bonus if you already have Business Manager set up but not essential as the trainer will be walking you through the set up process.

Training Cancellation Policy: Registrants who cancel over 14 days in advance of scheduled training date shall incur no cancellation fee. Registrants who cancel within 14 days of scheduled training date shall incur a cancellation fee equal to 50% of the cost. Registrants who cancel within 24 hours or fail to attend training will be charged 100% of the full fee.

Learning Outcomes

  • Step-by-step instructions on how to build your fan base, generate leads and make more sales with paid Facebook ads
  • Grow fans, engagement and customers using Facebook
  • Get a meaningful understanding of what Facebook is and understand the purpose of your page
  • Master the art of Facebook Advertising and create Facebook ad campaigns
  • Get a detailed walk through of the Facebook Ads Manager
  • Understand Facebook Pixels and Re-targeting
  • How to follow your competitors ‘secretly’
  • Improve your business’s brand identity and grow your audience

Who is this course for?

  • Business owners
  • Managers
  • Marketing employees
  • Employees responsible for Social Media


  • Module 1: It’s all about Pages – how Facebook works, making your brand stand out, best practice for profile & cover pictures, set up Facebook tabs, Facebook insights, research and following competitors
  • Module 2: It’s all about the Business Manager & Pixel – Using Facebook Business Manager, setting up a pixel, research your audience using Facebook insights,  Facebook ads basics, creating lookalike audiences
  • Module 3: It’s all about Reading the Data – extracting data about your customers & website/other visitors, gain valuable insights about audiences, analyze key demographic data and take your marketing to the next level

Trainer Profile

Laura Gallagher www.beonline.ie

Employed Trainee Profile Form

Our training programs are open to all private or commercial semi-state companies based in the Republic of Ireland.

Facebook Ads Training

Please tick the box below to confirm you have read the our data policy below. Thanks:

Welcome to your Skillnet Ireland training programme. This Trainee Profile Form is used by Skillnet Ireland and Rural Enterprise Skillnet (the “Learning Network”) to collect information relating to participants on training programmes partially or fully-funded by Skillnet Ireland from the National Training Fund through the Department of Further and Higher Education, Research, Innovation and Science. Skillnet Ireland is mandated by the Department to monitor and evaluate training programmes and to ensure that funds are being used appropriately.

Skillnet Ireland and the Learning Network will comply with all applicable Data Protection Legislation in the processing of the information and personal data provided by you in this Form.


We use your personal data for the following purposes:

  1. Delivering Skillnet Ireland training programmes via the Learning Network.
  2. Monitoring the training programmes of the Learning Network. Skillnet Ireland is required by the Department to perform compliance reviews, evaluations of the training programmes, quality assurance and to verify attendance at training. You may be contacted either by telephone or email for these purposes.
  3. For the purposes of providing aggregated statistical information to the Department to help inform national policy in relation to skills.

You may be contacted by third parties, contracted by Skillnet Ireland to perform monitoring and evaluation activities for these specific purposes only.


Skillnet Ireland relies on the legal basis of necessary legitimate interests to process your personal data. Further information on this can be found in the Skillnet Ireland Trainee Privacy Statement at: https://www.skillnetireland.ie/data-protection/Skillnet-Ireland-Trainee-Privacy-Statement

The Skillnet Ireland Data Protection Officer can be contacted at dpo@skillnetireland.ie

The Rural Enterprise Skillnet Data Protection Officer can be contacted at manager@reskillnet.ie

For further information on Skillnet Ireland and our Learning Networks please visit www.skillnetireland.ie